Removing the stigma

This month I typed up a post about the myths regarding shelter animals. I just recently discovered a video which conveys this so well. Brazilian organisation Associacao Quatro Patinhas (Association Four Paws in english) conducted an experiment where they replaced the animals in a pet shop with shelter animals. The customers were happy to take these dogs, especially when informed that they were free of charge! No hesitation, no stigma. Have a look here:

Priceless Pets
It’s reminiscent of a coca cola campaign to remove labels. If you’re interested in seeing that one, watch it here:

Remove labels this ramadan

The message conveyed in that video is that despite outer appearances, everyone deserves to be treated equally. And that’s exactly the same with shelter dogs.



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