Location, location, location

Why do people buy from pet shops? In a campaign like this, it’s something we ask often. Now just to set something straight first up, I’m not trying to demonise people who buy from, or have bought from, pet shops. If you scroll down through my last posts, you’ll see that I conducted a bit of a survey about this. One of the questions was WHY the purchase was made from the pet shop, and the other was asking about AWARENESS of puppy farms. Now 46% of the respondents were unaware of the often terrible conditions so it’s not as there are people who go out and maliciously buy at pet shops. I have seen elsewhere online where people get attacked by others for buying from a pet shop or breeder. I don’t believe that that is the way to conduct this campaign. Two-way dialogue and education is the ultimate goal of this campaign.

Now on to the reasons!

Using my primary research as the main example, the biggest reason for purchasing from a pet shop was convenience. Because hey, why drive an hour west to a shelter if there is a shopping centre with a pet shop just 5 minutes away?

Just to give you an idea, I’ve added in a map of Sydney animal shelters (relying on google’s accuracy of course). While I know that Sydney does not represent all of NSW, all the respondents to my survey were from Sydney.

Screen Shot 2015-10-25 at 3.19.52 pm

Looking here, you can see that there is a certainly a lack of shelters in the east, north and some parts of the west.
Now we enter in pet shops Sydney and….
Screen Shot 2015-10-25 at 3.22.09 pm
Voila. A huge difference. Now not all of these would stock animals. But even if some did, and this campaign was successful, it would make a huge difference. Convenience is a powerful force!

KT.

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